The Story Behind the Story.
A data-driven decision to establish a high brand value lead to content creation in the context of the marketing strategy.
1. The first step, conceptualize an idea based the target market. In this case, millennial men.
(click here for full report).
2. The creative vision was based on the reported information above.
(Click for the full treatment.)
3. Once the treatment and main idea were approved. A budget was submitted for a funding. At this point, vendors have been selected and fulfillment commitments made.
4. The storyboard is created based on the treatment, human capital, and other available resources of the film.
5. A product placement/ sponsorship program creates strategic alliances the opportunity to cross market items to our target market.
(Click here for the full report.)
6. A casting call was set to identify talent that mirrors the target demo.
(Click here to review more applied talent.)
7. With the talent, location, budget, crew, staff, and vendors in place production began. The video below outlines my contributions to the project such as managing two teams simultaneously on set and etc.
8. While in post-production, the sound bed was created, scored, and then added to the visuals for a completed film project. At that time, pairing images from social media to the website to craft a strong UI/UX.
9. Product photography was a final step to crafting a uniquely branded look.
(Click here for more product photography images.)
10. When customers see the film and social media images, it all comes together on the site.
(Click here for more UI/UX design.)
Email Campaign
Redacted for client privacy.
List/ Campaign Management
Analytics & Metrics
CRM
Lead Management
Sales Conversion
ROI
11. The objective was to create a brand with a high perceived value. Competing with Men’s Warehouse on price was not an interest. We wanted to send a message that with our product: you are cool, not cheap.
